Hyperakt Brand Scorecard
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Nonprofit
Benchmark
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Hyperakt Avg.
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Brand Score
—
64
84
Clarity
▼
—
59
84
Approachability
—
66
89
Simplicity
—
59
90
Standardization
—
55
79
Consistency
—
58
79
Resonance
▼
—
73
91
Purpose
—
67
94
Positioning
—
65
93
Authenticity
—
68
80
Affinity
—
90
97
Distinction
▼
—
63
83
Memorability
—
60
77
Relevance
—
66
79
Adaptability
—
62
86
Representation
—
66
89
Influence
▼
—
63
77
Trust
—
70
86
Magnetism
—
59
76
Connection
—
62
74
Engagement
—
61
70