Brand Scorecard
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Brand Score
64
84
Clarity▼
59
84
Approachability
66
89
Simplicity
59
90
Standardization
55
79
Consistency
58
79
Resonance▼
73
91
Purpose
67
94
Positioning
65
93
Authenticity
68
80
Affinity
90
97
Distinction▼
63
83
Memorability
60
77
Relevance
66
79
Adaptability
62
86
Representation
66
89
Influence▼
63
77
Trust
70
86
Magnetism
59
76
Connection
62
74
Engagement
61
70